
Hohner News
Steven Tyler Signature Series Hohner Harmonica
Introducing the new Steven Tyler signature series harmonica!
NEWS RELEASE
FOR IMMEDIATE RELEASE – 5 September 2007
CONTACT: Scott Emmerman, Director of Marketing and Sales
Ph: (804) 515-1900, ext. 3771; Fax: (804) 515-0840; semmerman@hohnerusa.com
GLEN ALLEN, VA – Hohner Inc announces the shipment of a truly unique instrument, the Steven Tyler Signature Series Harmonica. Steven Tyler has worked with Hohner Inc. to design a Harmonica to his exact specifications featuring a custom combination of a premium reed plate, custom tuning, a special wood comb, and black & silver styling. The Signature Series Harmonica is shipped in a specially stylized gift box featuring the harmonica in the key of “A”, a carrying case, and a signed photo of Steven Tyler.
The harmonica retails for $99.99 and has a MAP price of $79.99. A limited number of units will be manufactured and they should be available next week at Hohner dealers across the US.
“It was a great pleasure to work with an artist of Steven Tyler’s caliber on this project. His enthusiasm and creativity helped us bring this unique instrument to market” said Scott Emmerman, Hohner’s Director of Marketing and Sales. “We expect strong demand for this product from serious players as well as from Steven’s loyal fans” Scott added.
Clay Edwards, Hohner Inc’s President commented, “In the year of our 150th Anniversary, this product uniquely celebrates our heritage and our future. We are very honored to be associated with a great contemporary icon of rock and roll and look forward to working with Steven.”
(photo courtesy of Melissa Mahoney)
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