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Read the Acoustic Guitar Magazine's review of the Essential Dreadnought.

Frequency Matched.
In the past the manufacturing process of guitars was left to the luck of the draw. We identified the point in the building process that makes the most impact on the sound.... the selection of the tops and backs and instituted a new process that makes the selection based on tone rather than which piece of wood is the next on the stack.

Using elements of tap tuning we select our tops and backs by a process we call Frequency Matching. This produces a vibrant, rich tone that makes even the smallest guitars sound huge.

Perfect intonation, across the fretboard.
Guitars by their very nature play consistently out of tune. This is why singers generally prefer playing with a piano than a guitar. With a guitar they have to adjust their pitch when the guitarist stops playing open chords.
 
The Essential Series solves this problem using the Earvana Compensated Tuning System (CTS). The Earvana CTS uses unique break-off points at the nut and bridge resulting in perfect intonation across the entire fretboard. Even using a capo is no problem with the Earvana system. So sing loud and true, this guitar will not fool you.
 
Improved intonation is another way Hohner is Tuned In.

Professionally set up, ready to sell. 
There is nothing worse than having to set up a guitar before it goes on display. It’s a waste of your time and resources. That’s why Hohner sets up all Essential guitars using a 12 point inspection process before shipping. So put away your allen keys and call up your customers to come and give the Essential’s a test run.